Ayub Shoaib
British Entrepreneur • Co-founder & CEO, NOMW Health
Ayub Shoaib is a British entrepreneur and the Co-founder and Chief Executive Officer of NOMW Health, a Scotland-based medtech platform company that enables the creation of smart, connected health-detection hardware. His mission is to make timely health detection practical, ethical, and accessible across communities worldwide.
The NOMW Health Platform serves as a foundation for innovators to design and deploy devices capable of recognising critical physiological changes and communicating securely with caregivers, clinicians, and systems. By embedding privacy, interoperability, and regulatory rigour at its core, the platform enables partners to innovate confidently and at scale.
With over a decade of experience leading digital and regulatory transformation programmes for FTSE 100 organisations, Ayub brings a rare combination of strategic, clinical, and technical understanding. His work bridges human-centred design and system-level health innovation.
Through NOMW Health, Ayub champions open collaboration between medtech innovators, researchers, and public health systems—creating a foundation where lifesaving technologies can emerge faster and with integrity.
>10 years
Leading digital initiatives
£1bn+
Portfolio value delivered across life sciences and technology sectors
Global
Platform partnerships in development
Recent international engagements
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